PURPOSEFUL PROSPECTING
Prospecting with purpose sets the stage for cohesive, targeted messaging, proficiency and productivity, and building and sustaining a healthy opportunity pipeline across all sales stages
Generate Leads
Identify all markets and messages
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Define each customer journey and outline how your services address their needs
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Craft messaging and scripts that are cohesive across all outreach - personal and digital
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Capture and categorize fields and categories in your CRM to track all meaningful data​​
Launch Tailored Outreach
Address Each Customer Journey
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Launch campaigns and initiatives that capture each market and prospect
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Combine personal and digital outreach - tailoring messaging for consistency across all communications
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Coordinate with marketing as intel is gained in the field and update messaging as appropriate
Build a Sales Pipeline
Qualify Prospects and Track Activity
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Customize the CRM - adding new categories and fields as you gather intel from prospects and markets
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Track all outreach initiatives - with notes and defined next steps - in real time
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Review the sales pipeline to ensure opportunities across all sales stages - avoiding uneven activity​
​Schedule a complimentary discovery discussion below to determine whether there may be a fit for us to collaborate. What do you hope to achieve with additional support?